How to approach branding strategy for your website redesign

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A website redesign is an ideal time to revisit your branding and website visual design also called “interface design”, in fact, this aspect is the primary motivator for most website redesigns in the first place. Design trends change quickly, so it doesn’t take long for a website to look outdated. This article in our series addresses how to use the opportunity of a redesign to visually refresh your online brand and content presentation.